Redefining the Standards of Creativity.

OVERVIEW

Marketing professional with 7 years of experience across diverse industries and roles.
Driven by creativity and ideas, pursue integrated marketing communications that seamlessly connect online and offline channels.
Constantly challenge myself with new territories, and my experience spans branding, campaigns, spatial planning, and content development without boundaries.

CAREER
HISTORY

INNOCEAN

BTL MARKETER

[ 2019.01 - 2025.02 ]

Managed projects and handled account executive responsibilities, primarily overseeing offline campaigns and experiential marketing projects.

INNOCEAN

CAMPAIGN PLANNER

[ 2025.02 - 2026.03 ]

INNCEAN

DESIGNER

[ 2019.01 - 2021.05 ]

Responsible for developing campaign concepts and submitting work to advertising awards, with a foundation in art direction and brand management.

INNOCEAN

CAMPAIGN PLANNER

[ 2026.03 - Now ]

Led CX-driven spatial planning and brand management, encompassing full-scope content development for permanent and pop-up exhibitions.

Seamlessly integrating Creative and Production for inovatIVE solutions.

BRANDING

Develop the concept and keywords for the project. Define a brand that aligns with the company and its identity, and design its key elements.

Brand Planning

Brand Identity

Brand Hierarchy

Art Directing

Application

Signage

BRANDING

Develop the concept and keywords for the project. Define a brand that aligns with the company and its identity, and design its key elements.

Brand Planning

Brand Identity

Brand Hierarchy

Art Directing

Application

Signage

BRANDING

Develop the concept and keywords for the project. Define a brand that aligns with the company and its identity, and design its key elements.

Brand Planning

Brand Identity

Brand Hierarchy

Art Directing

Application

Signage

CAMPAIGN

Lead the planning and execution of integrated campaigns across online and offline channels. Visual direction spans diverse formats.

The Big Idea

Research & Insights

Intergrated

Online media

Execution

Film & Photo

CAMPAIGN

Lead the planning and execution of integrated campaigns across online and offline channels. Visual direction spans diverse formats.

The Big Idea

Research & Insights

Intergrated

Online media

Execution

Film & Photo

CAMPAIGN

Lead the planning and execution of integrated campaigns across online and offline channels. Visual direction spans diverse formats.

The Big Idea

Research & Insights

Intergrated

Online media

Execution

Film & Photo

SPACE

Plan and design a variety of spaces, including permanent, temporary, and promotional installations. My work is grounded in user-centered experience.

Planning

Consulting

CXJ Building

Space Design

Offline contents

Pop-Up

SPACE

Plan and design a variety of spaces, including permanent, temporary, and promotional installations. My work is grounded in user-centered experience.

Planning

Consulting

CXJ Building

Space Design

Offline contents

Pop-Up

SPACE

Plan and design a variety of spaces, including permanent, temporary, and promotional installations. My work is grounded in user-centered experience.

Planning

Consulting

CXJ Building

Space Design

Offline contents

Pop-Up

CONTENTS

Develop content that is both impactful and sensorial. effectively convey the brand’s marketing messages and user-centric selling points to customers.

AR & VR

Interaction

Anamorphic

Development

Software

Hardware

CONTENTS

Develop content that is both impactful and sensorial. effectively convey the brand’s marketing messages and user-centric selling points to customers.

AR & VR

Interaction

Anamorphic

Development

Software

Hardware

CONTENTS

Develop content that is both impactful and sensorial. effectively convey the brand’s marketing messages and user-centric selling points to customers.

AR & VR

Interaction

Anamorphic

Development

Software

Hardware

RESHAPING PERSPECTIVE

RESHAPING PERSPECTIVE

RESHAPING

THAT CHALLENGE

THAT CHALLENGE

PERSPECTIVE

THE ORDINARY

THE ORDINARY

THAT CHALLENGE

THE ORDINARY

AWARDS &

RECOGNITION


50+ AWARDS

Red-Dot Design Awards

2x BEST OF BEST
3x WINNER

IF Design Awards

4x WINNER

IDEA Design Awards

1x BRONZE
2x FEATURED WINNER

LONDON AWARDS

2x SILVER

CLIO AWARDS

2x BRONZE

NEWYORK FESTIVAL

1x SILVER
2x BRONZE