Pursue integrated marketing communications grounded in creativity
spanning online to offline, ATL to BTL, and planning to execution.
Pursue integrated marketing communications grounded in creativity
spanning online to offline, ATL to BTL, and planning to execution.
Pursue integrated marketing communications grounded in creativity
spanning online to offline, ATL to BTL, and planning to execution.
PUBLISHED IN 2025
PUBLISHED IN 2025
BASED IN SEOUL
BASED IN SEOUL
I BELIEVE THAT EVERY
I BELIEVE THAT EVERY
I BELIEVE
BRAND HAS A STORY THAT
BRAND HAS A STORY THAT
THAT EVERYBRAND
NEED TO BE TOLD
NEED TO BE TOLD
HAS A STORY THAT
NEED TO BE TOLD
NEED TO BE TOLD
BRANDING
Develop the concept and keywords for the project. Define a brand that aligns with the company and its identity, and design its key elements.
BRANDING
Develop the concept and keywords for the project. Define a brand that aligns with the company and its identity, and design its key elements.
BRANDING
Develop the concept and keywords for the project. Define a brand that aligns with the company and its identity, and design its key elements.
CAMPAIGN
Lead the planning and execution of integrated campaigns across online and offline channels. Visual direction spans diverse formats.
CAMPAIGN
Lead the planning and execution of integrated campaigns across online and offline channels. Visual direction spans diverse formats.
CAMPAIGN
Lead the planning and execution of integrated campaigns across online and offline channels. Visual direction spans diverse formats.
SPACE
Plan and design a variety of spaces, including permanent, temporary, and promotional installations.
SPACE
Plan and design a variety of spaces, including permanent, temporary, and promotional installations.
SPACE
Plan and design a variety of spaces, including permanent, temporary, and promotional installations.
CONTENTS
Develop content that is both impactful and sensorial. effectively convey the brand’s marketing messages and user-centric selling points to customers.
CONTENTS
Develop content that is both impactful and sensorial. effectively convey the brand’s marketing messages and user-centric selling points to customers.
CONTENTS
Develop content that is both impactful and sensorial. effectively convey the brand’s marketing messages and user-centric selling points to customers.
MY PROCESS
RESHAPING PERSPECTIVE
RESHAPING PERSPECTIVE
RESHAPING
THAT CHALLENGE
THAT CHALLENGE
PERSPECTIVE
THE ORDINARY
THE ORDINARY
THAT CHALLENGE
THE ORDINARY
THE ORDINARY
Analyze
Perform data-driven research that combines quantitative analysis and experience-based qualitative insights.
Analyze
Perform data-driven research that combines quantitative analysis and experience-based qualitative insights.
Analyze
Perform data-driven research that combines quantitative analysis and experience-based qualitative insights.
CREATE
Create innovative outcomes through a broad range of directing experience and sensibility across 2D, 3D, video, and imagery.
CREATE
Create innovative outcomes through a broad range of directing experience and sensibility across 2D, 3D, video, and imagery.
CREATE
Create innovative outcomes through a broad range of directing experience and sensibility across 2D, 3D, video, and imagery.
Execute
I enhance the project's completeness by not only conceptualizing but also executing.
Execute
I enhance the project's completeness by not only conceptualizing but also executing.
Execute
I enhance the project's completeness by not only conceptualizing but also executing.
CLIENTS
